Terms of service

TERMS OF SERVICE

Rule of Thirds

Effective Date: August 5, 2026 Last Updated: August 5, 2026 Version: 2.0

1. WHO WE ARE

This website and online store (the "Site") is operated by JEDCAL LLC, a California limited liability company authorized to do business in the State of New York, doing business as Rule of Thirds ("Rule of Thirds," "we," "us," or "our").

These Terms of Service (the "Terms") govern your access to the Site and your purchase of any products from us. Together with our Privacy Policy and Refund Policy — each incorporated by reference — they form the entire agreement between you and us.

By checking the box indicating your agreement at checkout, by creating an account, by placing an order, or by using the Site, you agree to these Terms. If you do not agree, do not use the Site or purchase from us.

We maintain dated copies of prior versions of these Terms. To request the version in effect on the date of a particular order, email contact@ruleofthirds.com.

Section 18 contains a binding arbitration provision and a class action waiver that affect your legal rights, including a 30-day right to opt out. Please read it carefully.

2. ELIGIBILITY

You must be at least 18 years old, or the age of majority in your jurisdiction if higher, to purchase from us or to create an account.

The Site is intended for a general audience. If you are under 18, you may browse the Site only under the supervision of a parent or legal guardian, and you may not place an order, create an account, or submit any personal information to us. If you are a parent or guardian and become aware that a minor in your care has placed an order using your payment method, contact us at orders@ruleofthirds.com and we will cancel and refund it.

The Site is not directed to children under 13, and we do not knowingly collect personal information from them. If we learn we have collected personal information from a child under 13, we will delete it.

You represent that you are not located in, and are not a national or resident of, any country or region subject to comprehensive U.S. sanctions, and that you do not appear on any U.S. government restricted-party list.

3. YOUR ACCOUNT

You are responsible for keeping your account credentials confidential and for all activity under your account. Notify us at orders@ruleofthirds.com if you suspect unauthorized use. You agree to provide accurate, current, and complete information and keep it updated.

4. ORDERS: HOW A CONTRACT IS FORMED

When you place an order, you are making an offer to purchase. Any order confirmation we send is an acknowledgment that we received your order, not an acceptance of it.

A binding contract is formed only when we ship the product to you, and only for the items actually shipped.

Until then, we may decline or cancel your order, in whole or in part, for any lawful reason, including:

the item is out of stock or no longer available;
a pricing, description, or image error;
we suspect the order is fraudulent, automated, or placed for resale;
we cannot verify your billing or shipping information;
shipment would violate applicable law or sanctions.

If we cancel an order you have already paid for, we will refund you in full to your original payment method. That refund is our entire liability for the cancellation.

5. PRICING AND ERRORS

Prices are in U.S. Dollars and may change without notice. Despite our efforts, the Site may contain errors in pricing, descriptions, availability, or images.

We may correct any error and cancel any order placed based on incorrect information — even after the order is confirmed and payment is taken. If we cancel for this reason, we will refund you in full. We are not obligated to honor an obviously erroneous price.

Prices exclude shipping, duties, and taxes unless stated.

6. LIMITED RELEASES, DROPS, AND QUANTITY LIMITS

We sell limited-quantity products and time-limited releases ("Drops"). Availability is not guaranteed, and adding an item to your cart does not reserve it. Inventory is allocated at checkout completion, and orders may still be cancelled under Section 4.

We may impose and enforce limits on quantity per person, household, payment method, or shipping address.

You may not use bots, scripts, automated checkout tools, proxy services, or multiple accounts to circumvent purchase limits or gain an advantage during a Drop. We may cancel any order we believe in good faith violates this section, and may restrict or terminate your account.

Products purchased from us are for personal use, not resale. We may decline orders that appear to be placed by dealers, resellers, or distributors.

7. PRE-ORDERS

Certain items are offered on a pre-order basis before we have inventory on hand.

We will state an estimated shipping window on the product page, made in good faith based on information from our manufacturers.
If we cannot ship within the stated window (or within 30 days of your order if no window is stated), we will notify you and offer you the choice of consenting to the delay or cancelling for a full refund.
Refund timing. If you cancel, or if we cancel, we will refund you promptly and in any event within seven (7) working days of the cancellation where you paid by cash, check, or money order, or by crediting your account within one billing cycle where you paid by credit card or other credit arrangement.
If we cannot ship at all, we will cancel and refund you in full.
You may cancel a pre-order for a full refund at any time before it ships, by emailing orders@ruleofthirds.com.
Pre-order items are not exempt from this cancellation right.

8. PAYMENT

Payment is processed by our third-party payment providers, including Shopify Payments. We do not store full payment card numbers. By submitting payment information, you represent that you are authorized to use the payment method.

We may authorize your payment method at checkout and capture funds at or near the time of shipment, particularly for pre-orders.

If you believe a charge is incorrect, contact us at orders@ruleofthirds.com before initiating a chargeback. Initiating a chargeback for goods you received and kept may result in your account being restricted.

9. SHIPPING, TITLE, AND RISK OF LOSS

Shipping times are estimates, not guarantees, and exclude processing time.

Except where mandatory consumer law provides otherwise, title to and risk of loss for all products passes to you when we tender the products to the carrier. Once a package leaves our possession, delivery is between you and the carrier. This includes loss, theft after delivery, and damage in transit.

Where you are a consumer in a jurisdiction whose mandatory law places risk of loss on us until the goods are physically delivered to you — including the European Union and the United Kingdom — that law controls over this section.

We are not responsible for delays caused by carriers, customs, weather, or events beyond our reasonable control. It is your responsibility to provide a complete and accurate shipping address; we are not responsible for orders shipped to an address you entered incorrectly.

Where available, we recommend purchasing shipping protection at checkout.

10. RETURNS AND REFUNDS

Our full Refund Policy is incorporated into these Terms and governs returns.

Unworn, unwashed items with original tags attached may be returned within 30 days of delivery for a refund to the original payment method. Return shipping is your responsibility unless the item is defective or we shipped the wrong item. Refunds are issued within ten (10) business days after we receive and inspect the return; your bank or card issuer may take additional time to post the credit.

We do not currently designate any products as Final Sale. If we introduce Final Sale items, the designation will be shown clearly on the product page before purchase, and those items will not be returnable except where the item is defective, misdescribed, or where required by law.

Nothing in this section limits your rights under applicable consumer protection law, including any statutory right to a refund for defective goods, or the withdrawal rights described in Section 12.

New York customers: Our refund policy is posted on this Site as required by New York General Business Law § 218-a.

11. PRODUCT DESCRIPTIONS, COLOR, AND FIT

We work to display our products accurately, but:

Color: Screen and monitor calibration varies. We cannot guarantee that colors shown on your device match the physical product.
Fit and sizing: Sizing is approximate and varies between styles, fabrics, and production runs. Published measurements are guidance, not warranties. Fit variance is not a defect.
Natural variation: Garments made from natural fibers, or that are garment-dyed, washed, or hand-finished, will vary between units in shade, texture, and finish. This is characteristic of the process, not a defect.

Care instructions are provided on garment labels. We are not responsible for damage resulting from failure to follow them.

12. INTERNATIONAL ORDERS

We ship internationally to the destinations available at checkout. We may add or remove destinations at any time.

Duties, taxes, and customs. Unless expressly stated as prepaid at checkout, all import duties, taxes, VAT, customs fees, and brokerage charges are your responsibility and are not included in the price you pay us. These are assessed by your country's authorities, not by us, and we cannot predict them. If you refuse a shipment or fail to pay import charges, any refund will exclude our outbound shipping costs and any charges we incur on return.

Importer of record. You are the importer of record and are responsible for compliance with your country's import laws.

Export compliance. We will not ship to destinations, entities, or individuals subject to U.S. sanctions or export restrictions, and may cancel and refund any order that would violate them.

Customers in the European Union and United Kingdom. Where mandatory consumer protection law in your country of residence gives you rights these Terms cannot override, those rights apply. In particular, you may have a right to withdraw from your purchase within 14 days of receiving the goods, without giving a reason, and to a refund including standard outbound delivery costs, issued within 14 days of our receiving the goods back or your proof of return. To exercise this right, email orders@ruleofthirds.com before the 14 days expire and return the goods promptly. You may use the model withdrawal form available on our Refund Policy page, but you are not required to — any clear statement of your decision to withdraw is sufficient. Return shipping costs are yours unless the goods are faulty or misdescribed. Nothing in Sections 17, 18, or 19 limits any right you have under the mandatory law of your country of residence, or requires you to arbitrate or litigate outside it where that law provides otherwise.

13. EMAIL COMMUNICATIONS

Transactional email. By placing an order, you agree we may send you messages about that order — confirmations, shipping notices, delivery updates, delays, cancellations, and refunds. These are not marketing, and you cannot opt out of them while you have an open order.

Marketing email. If you opt in — at checkout, through a signup form, or by subscribing on the Site — we may send you marketing email about new releases, Drops, restocks, and promotions. Opting in is not a condition of purchase.

Unsubscribing. You can unsubscribe from marketing email at any time using the link at the bottom of any marketing message, or by emailing orders@ruleofthirds.com. We will process your request promptly and in any event within ten (10) business days.

Our handling of your email address is described in our Privacy Policy. We do not sell your email address to third parties for their own marketing.

We do not currently send marketing text messages. If we introduce an SMS program, we will obtain your separate express written consent before sending you any marketing text, and these Terms will be updated under Section 23.

14. INTELLECTUAL PROPERTY

14.1 Ours

All content on the Site — including the Rule of Thirds name, logos, wordmarks, garment designs, graphics, prints, patterns, photography, lookbooks, video, copy, and the layout and design of the Site — is owned by us or licensed to us and protected by copyright, trademark, trade dress, and other intellectual property laws.

We grant you a limited, revocable, non-exclusive, non-transferable license to access the Site for personal, non-commercial use. You may not reproduce, distribute, modify, create derivative works from, publicly display, sell, or exploit any of our content; use our designs or images to manufacture or source garments; use our marks in advertising, metadata, or domain names; or scrape, spider, crawl, or data-mine the Site or use its content to train machine learning models.

Purchasing a product transfers ownership of that physical item only. It grants no license to any design, artwork, or mark on it.

14.2 Yours — Photos, Tags, and Submissions

If you post content publicly and tag us, mention us, or use our hashtags — including photos and video featuring our products — you grant us a non-exclusive, worldwide, royalty-free, transferable, sublicensable license to reproduce, display, distribute, adapt, and use that content in our marketing, on the Site, in email, and on social media, with attribution to your handle where practical.

You represent that you own or control the rights to what you post, that you have permission from every identifiable person appearing in it, and that our use will not infringe anyone's rights.

You may revoke this license at any time by emailing contact@ruleofthirds.com, and we will stop using the content going forward within a reasonable period. We are not required to recall materials already printed or distributed.

14.3 Feedback

If you send us ideas, suggestions, or feedback, we may use them without restriction, compensation, or obligation of confidentiality.

14.4 Copyright Complaints

If you believe content on the Site infringes your copyright, send a notice under the DMCA to our designated agent:

Copyright Agent, JEDCAL LLC 54 State Street, Ste 804 #17688 Albany, NY 12207 contact@ruleofthirds.com

Your notice must include the information required by 17 U.S.C. § 512(c)(3). We may remove content and terminate repeat infringers.

15. PROHIBITED USES

You may not use the Site: for any unlawful purpose; to violate any law or regulation; to infringe our or anyone else's intellectual property; to harass, abuse, threaten, defame, or discriminate against anyone; to submit false or misleading information; to upload malicious code; to collect or track others' personal information; to spam, phish, spider, crawl, or scrape; to interfere with or circumvent security features; or to use bots or automated tools to purchase products.

We may terminate your access for any violation.

16. ACCESSIBILITY

We want the Site to be usable by everyone, including people who use assistive technology, and we are working to improve its accessibility on an ongoing basis.

If you have difficulty using any part of the Site, or if you would like assistance placing an order, email us at orders@ruleofthirds.com with a description of the difficulty and the page involved. We will respond and will help you complete your purchase by another means if needed.

We welcome feedback on accessibility and use it to prioritize improvements.

17. DISCLAIMER OF WARRANTIES AND LIMITATION OF LIABILITY

THE SITE AND ALL PRODUCTS ARE PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY LAW, WE DISCLAIM ALL IMPLIED WARRANTIES, INCLUDING THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SITE WILL BE UNINTERRUPTED, SECURE, OR ERROR-FREE.

Some jurisdictions, including Massachusetts, do not permit the disclaimer or limitation of implied warranties in consumer sales. Where that is the case, the disclaimer above does not apply to you. If we provide a written warranty for a product, implied warranties are not disclaimed but are limited in duration to that written warranty to the extent permitted by law.

TO THE FULLEST EXTENT PERMITTED BY LAW, JEDCAL LLC AND ITS MEMBERS, OFFICERS, EMPLOYEES, CONTRACTORS, AGENTS, SUPPLIERS, AND LICENSORS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, LOST REVENUE, LOST DATA, OR LOSS OF GOODWILL, ARISING FROM OR RELATING TO THESE TERMS, THE SITE, OR ANY PRODUCT — WHETHER BASED IN CONTRACT, TORT, STRICT LIABILITY, OR ANY OTHER THEORY, AND EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY.

OUR TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS ARISING FROM OR RELATING TO THESE TERMS, THE SITE, OR ANY PRODUCT WILL NOT EXCEED THE GREATER OF (A) THE AMOUNT YOU PAID US IN THE SIX (6) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED U.S. DOLLARS ($100).

Some jurisdictions do not allow certain exclusions or limitations. In those jurisdictions, our liability is limited to the maximum extent permitted by law. Nothing here excludes liability for fraud, willful misconduct, death or personal injury caused by negligence, or any liability that cannot lawfully be excluded.

18. DISPUTE RESOLUTION — ARBITRATION AND CLASS ACTION WAIVER

PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS, INCLUDING YOUR RIGHT TO FILE A LAWSUIT IN COURT AND TO PARTICIPATE IN A CLASS ACTION. YOU MAY OPT OUT WITHIN 30 DAYS (SEE 18.6).

18.1 Informal Resolution First. Before starting any proceeding, you agree to email contact@ruleofthirds.com describing the dispute and giving us 60 days to resolve it. We agree to do the same before bringing any claim against you. Completing this step is a precondition to filing.

18.2 Binding Arbitration. If we cannot resolve the dispute informally, any claim arising from or relating to these Terms, the Site, or any product will be resolved by binding individual arbitration administered by JAMS under its Streamlined Arbitration Rules and, where you are a consumer, its Minimum Standards of Procedural Fairness for Consumer Arbitrations, before one arbitrator. The Federal Arbitration Act governs this section.

Location. Arbitration will take place, at your election: in the county or equivalent jurisdiction where you reside; in New York County, New York; by videoconference; or on documents only.

Fees. We will pay all JAMS filing, administrative, and arbitrator fees for any consumer arbitration you initiate that exceed the amount it would have cost you to file the same claim in the small claims court where you reside. If the arbitrator finds your claim frivolous, JAMS rules on fee allocation apply. Each party otherwise bears its own attorneys' fees, except where a statute or the arbitrator's award provides otherwise.

Judgment on the award may be entered in any court of competent jurisdiction. The arbitrator may award any relief available in court to the individual party, but may not award relief on behalf of anyone else.

18.3 CLASS ACTION WAIVER. YOU AND WE AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS, COLLECTIVE, CONSOLIDATED, OR REPRESENTATIVE PROCEEDING. If this waiver is found unenforceable as to a particular claim, that claim will proceed in court and the rest of this Section 18 remains in effect.

18.4 Batching. If 25 or more claimants file substantially similar demands represented by the same or coordinated counsel, the claims will be administered in batches of no more than 50, with a single arbitrator per batch, and the applicable statute of limitations tolled for claims awaiting batching.

18.5 Small Claims. Either party may bring an individual claim in small claims court instead of arbitration, if the claim qualifies.

18.6 YOUR RIGHT TO OPT OUT. You may opt out of this arbitration agreement by emailing contact@ruleofthirds.com with the subject line "Arbitration Opt-Out," including your name, the email address on your account, and your order number, within 30 days of your first purchase. Opting out affects no other part of these Terms and will not affect your account, your orders, or how we treat you as a customer.

18.7 Exceptions. Either party may seek injunctive or equitable relief in court for intellectual property infringement or unauthorized access to the Site.

18.8 Survival. This section survives termination of these Terms and closure of your account.

19. GOVERNING LAW AND VENUE

These Terms are governed by the laws of the State of New York, without regard to its conflict of laws principles. Subject to Section 18, the exclusive venue for any action is the state or federal courts located in New York County, New York, and you consent to their personal jurisdiction and waive any objection based on venue or forum non conveniens.

This does not deprive consumers of the protection of mandatory law in their country of residence where such law applies (see Section 12), and does not prevent you from bringing a qualifying claim in small claims court where you reside.

20. INDEMNIFICATION

You agree to indemnify, defend, and hold harmless JEDCAL LLC and its members, officers, employees, contractors, agents, and suppliers from any claim, demand, loss, or expense — including reasonable attorneys' fees — arising from your breach of these Terms, your violation of any law, your infringement of any third party's rights, or content you submit to us.

21. TERMINATION

We may suspend or terminate your access to the Site at any time, with or without notice, for any violation of these Terms. Sections 4, 5, 9, 14, 17, 18, 19, 20, and 24 survive termination.

22. FORCE MAJEURE

We are not liable for any delay or failure to perform caused by events beyond our reasonable control, including natural disasters, labor disputes, supply chain and manufacturing disruptions, carrier delays, government action, war, terrorism, epidemics, or failures of telecommunications or hosting providers.

23. CHANGES TO THESE TERMS

We may update these Terms. The "Last Updated" date and version number above reflect the most recent revision.

For material changes, we will provide reasonable advance notice — by email to the address associated with your account, or by conspicuous notice on the Site — before they take effect. Changes apply prospectively only and do not affect orders already placed. Your continued use after the effective date constitutes acceptance. If you do not agree, stop using the Site.

Changes to Section 18 (arbitration) will not apply retroactively to any dispute of which we had notice before the change took effect.

24. GENERAL

Entire Agreement. These Terms, with the policies incorporated by reference, are the entire agreement between you and us and supersede all prior agreements and communications.

Severability. If any provision is held unenforceable, it will be modified to the minimum extent necessary or severed, and the remainder stays in effect.

No Waiver. Our failure to enforce any provision is not a waiver of it.

Assignment. You may not assign these Terms. We may assign them in connection with a merger, acquisition, or sale of assets.

No Third-Party Beneficiaries. These Terms create no rights in anyone other than you and us.

Notices. Notices to you may be sent to the email associated with your account. Notices to us must be sent to contact@ruleofthirds.com and, for legal notices, to the mailing address in Section 25.

Headings. Headings are for convenience only.

Construction. No rule of construction against the drafter applies.

25. CONTACT

JEDCAL LLC d/b/a Rule of Thirds 54 State Street, Ste 804 #17688 Albany, NY 12207

Orders and general inquiries: contact@ruleofthirds.com

California residents: Under California Civil Code § 1789.3, you may contact the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs in writing at 1625 North Market Blvd., Suite N 112, Sacramento, CA 95834, or by telephone at (800) 952-5210.

These Terms of Service were last updated on August 5, 2026.